Our strategic process and consumer insights yield attention-getting, revenue-generating, and award-winning results for our clients.
OUR APPROACH
We are branding agency that delivers the full spectrum of B2B branding and marketing services. A brand is not just a word; it is a promise which will keep you alive through every interaction, every touchpoint, both internal and external.
Branding agency believes the right brand can speak to potential customers as it will communicate the true story and personifies a company's voice and vision.
WHAT WE’RE GREAT AT
The right brand name helps developing brand recall, loyalty, market exposure and build trust with your target audience. We can no more say, “what’s in name” brand naming is one of the most crucial parts of the branding process. Our branding agency can help you craft one that captures the essence of your organization because your business deserves an excellent Brand Name.
Our marketing, branding, creative, realistic, linguistic and market research professionals have been naming products for various leading companies in industries ranging from packaged goods, food and beverage, electronics, automotive, FMCG, cosmetics, healthcare and hygiene many more.
We understand your pain points when choosing a product or company name, and these insights are weave into each naming effort we undertake.
We understand the clear and intuitive brand architecture is the productive way to guard against the chaos and unpredictability. A productive brand architecture brings in various distinct offerings into focus and lets you for better cross-promote and to gain control over how consumers perceive your brand.
Thoughtful and organized brand architecture can help tactical marketing decisions become more straightforward, fair and undivided.
1. What is your target audience?
2. Is there a sub-category in terms of price and target market?
3. Does your brand belong to any niche?
4. Do you plan to expand your business?
We value emotions and connections hence a perfectly crafted story which will make your customers lean in and want more.
Books, brand manuals, videos and digital content will turn your customers into brand ambassadors and ignite the pride in your employees.
A brand story is a cohesive narrative which encompasses the facts and feelings; it empowers the next generation to follow and chase their dreams. It is about inspiration, and it is everything we do.
A passion for getting it right has led to narratives that forge enduring bonds between storyteller and audience. Do not try to sell yourself to people, but rather, narrate to them who you are as a company.
Remember it is never late to invigorate your brand! We ensure it need not cost the earth or just a vanity exercise but a calculated business decision.
Many companies live with an old brand identity for too long due to fear of change, or no proper guidance could be some among many other reasons. Trends and customer expectations are changing at lighting strike and a brand should too.
Whether a business requires subtle changes to positioning, wording, brand messaging, logos and styling, or anything which need to breathe new life into a tired brand identity we help businesses reflect on where they stand today and where they want to be in the future.
The skills and perspective to not only make the rebranding process inspiring and energising for staff but commercially successful with consumers aligning proven model for success.
Brand positioning is all about influencing consumers’ perception of your brand to achieve a brand competitive advantage: make your marketing strategies more effective, attract more customers, and, ultimately, grow your business.
At IPPL a Leading branding agency, our brand consultants will craft compelling brand positioning, tell your brand story, and hence resonate with critical audiences, is essential in today’s cluttered communications environment.
We initiate by examining how your brand is currently position and analyse your competitors and analyse their positioning too.
We then have a lot of creative brainstorming and discover what unique feature about your brand is then we strategize a secure brand positioning.
A brand positioning statement will help in summarising your new approach
One can use these insights to inform a whole range of positioning strategies, including branding, marketing campaigns, and the design of your brand. If you want customers to think of your brand as premium, reliable or quality-oriented and any desired association will differ from each brand to brand. Still, the objective is the same: for your brand to occupy a favourable space in your target customer’s mind.
IPPL ensures consistency and powerful creative strategies which will help to restore existing brands to their former glory.
Brand guidelines are, in essence, your owner’s manual on how to “use” your brand. These guidelines will be ensured to refer by everyone who touches your brand, can be internally or externally form. It can partially reuse in future brand identity revisions and to update it as per the latest trend and need.
Hence we ensure that you define enough of the brand guidelines to keep your brand consistent, in such a way that contributors can digest all of the rules and not get bored.
1. Cohesive Branding Guidelines
2. Typographic Brand Guidelines
3. Extensive Brand Guidelines
4. Voice & Tone Guidelines
5. Grid-Based Brand Guidelines
6. Inspirational Brand Guidelines